Exclusive Marketing Agreement Between Apple and Sotheby’s International Realty
Sotheby’s International Realty (SIR) has entered into an exclusive agreement with Apple to feature SIR banner ads in Apple’s new customizable built-in News app. The ads are expected to dramatically increase traffic to SIR.com the Sotheby’s International Realty website where people can search for homes. This is a huge benefit for sellers listing their home with Sotheby’s International Realty as it will increase the number of visitors to the site and the opportunity for the visitor to find the seller’s home. Sotheby’s International Realty will be one of 25 companies and the only company with advertisements in the Real Estate category.